Instagram Marketing strategies: 15 Unique Tips to improve your Business

No.1 Instagram Marketing strategies 2021 after implement on 21000+ Online Instagram Business account on apply. Instagram has 1 billion active users every month, and more than 500 million Instagram accounts are active daily. 25 million people are utilizing Instagram for their business, and 90% of users follow 1 business profile on Instagram.

It is the second most popular network after Facebook, and every single user spends an average of 53 minutes on Instagram. Additionally, more than 70% of business uses branded hashtags on Instagram.

Instagram is a global platform that allows businesses to improve their content, showcase their brands and engage with their audience. Instagram helps you grow your business and introduce new products there are. More than 80% of users purchase what they discover on Instagram.

1.Create Instagram Business Account

For getting great results with Instagram marketing strategy, you need to create an Instagram business account or switch your personal account to a business profile. For setting up your Instagram business account, follow these steps:

For switching your account first, go to your Instagram profile and hit the hamburger icon at the top of the screen. And tap settings and then click Account. After that, click the switch to a professional account and finally tap business and follow instructions.

A business account allows user to access their Instagram analytics, they include:
Instagram shopping
Instagram insights
Instagram ads
Call to action button on your profile

Instagram is a huge platform for business, and it allows users to promote their brand in a friendly way. After setting up your business profile, you can start your Instagram marketing strategies using these unique ideas.

2.Focus on the First page

The effective way to keep your followers engaged is to maintain your profile up to date. Your Instagram profile creates the first impression of a new visitor to your account. When a user clicks your profile, they should not have any questions.

This means your profile should say who you are and what you do for your customers. You can use your brand logo as your profile picture. Keeping everything to the point and professional in your bio helps you promote your brand and increase your sales.

3.Post Content Regularly

One of the best ways to keep your brand always fresh in your follower’s minds is to post consistently. You can share more than one post per day, and if you have a lot of content to share, you can post it to your Instagram stories.

According to the research, Instagram’s top brands post 1.5 times every day that come 10 to 11 posts per week. Posting your content regularly will increase your brand reach, and many people have the opportunity to see your content.

4.Make IGTV videos for Your Brand

IGTV or Instagram TV allows users to create long-form vertical videos on the platform. You can watch IGTV videos through an Instagram app or standalone IGTV app. IGTV allows you to upload 15 seconds to 10 minutes videos, and verified accounts can post up to 1-hour videos.

Create an effective IGTV video that helps to share everything about your brands. It will help you to get high-quality IGTV video views for your channel. IGTV videos are viewed on mobile devices while using the IGTV app or Instagram, and this platform doesn’t support desktops.

5.Post Instagram Stories

Instagram stories are the most important part of the Instagram marketing strategy. According to the report, the most viewed stories are posted by brands and marketers. Instagram stories disappear after 24 hours, just like Snapchat stories.

Stories are a great place to showcase your brand and share your live events about your business. You can add stickers, text, music, polls to make your stories more attractive to your followers.

Instagram allows users to tag another account in their stories; it is a great way to connect with your followers and other businesses.

6.Use Stories Highlights for your business

Instagram story highlights are Instagram stories that live after 24 hours, and it is placed under your Instagram profile with a small circle. Story highlights are an effective way to show your best stories to your followers. Highlights are a great way to promote brands, services and additionally, it allows you to add links to your websites.

Story highlights are one of the useful ways to engage your audience by making permanent videos on your Instagram profile. Highlights are very close to your profile, and it makes your followers more noticeable. It will help you to reach a massive audience.

7.Create Instagram Reels

Instagram introduced a new feature, Reels, which allows users to create 15-second videos and share them on feeds and Instagram stories. Many brands are choosing reels to remote their brands in a new creative way.

Create compelling reels videos, and if your videos get more engagement, it has great opportunities to be viewed on the explore page. With This, anyone can see your reels, and many people come to know about your brand, and it will help you get more engagement for your reels videos.

8.Hashtags on Instagram

In the beginning, hashtags are trendy in Twitter, but now it is on multiple social media platforms. Use the relevant, trending, and popular hashtags to improve your discoverability. You can create hashtags using numbers, characters, and emojis, but the most important thing is your account should be public for your content to appear on hashtags feeds.

If you already have some hashtags in your mind, you can use a search bar to find trending and related hashtags. Many businesses are using 2.5 hashtags every day. You can use branded hashtags to increase your brand reach and to promote new products.

9.Promote your brand on Instagram

If you like to get your brands seen by more people, you should grow your Instagram following. On Instagram, there are several ways to showcase your brand authentically. You can create reels and stories to promote your brands to reach more people.

You can offer discounts and promotions to your customers to increase your reach and sales. Create high-quality content to promote your brand on Instagram. Also, you can run sponsored ads and use influencers to improve your brand reach.

10.Grow Your Instagram Followers

One of the best successful Instagram marketing strategies is to grow your followers on Instagram. But it takes some time to grow your followers. Here are a few tips which help you to grow your followers.

Create a username that is searchable and recognizable:
If people are not able to find your profile, they will not follow you. Create an attractive bio that makes users follow your Instagram account.
Start posting quality content:
Once you optimize your profile, it is time to share quality content to your feeds to get more engagement for your posts.
Start following account that is related to your business:
Find the people who are interested in your product and follow the accounts which are related to your brand.
You can use these tips to gain more followers to your account.

11.Conduct competitive Analysis

After defining your target audience, you need to do competitor analysis to see what your competitor and another marketer in your field are posting. Start reviewing their accounts and get some ideas on how to post and what to post to reach a wider audience.

In your competitor account, see which kind of post gets more engagement and check which type of hashtags they are using. Also, you can see what caption they are using to attract followers and see how many they post. This data will help you to create a winning Instagram marketing strategy.

12.Encourage User-generated content

User-generated content is content that is created by your fans and followers. Your posts with branded hashtags and tagged posts are the main source of UGC. It helps you to boost social metrics such as shares, likes, and comments.

UGC is a great way to build an effective Instagram marketing strategy. Running contests on your Instagram profile is the perfect way to encourage UGC. The benefits of user-generated content are increased social media reach and improve your brand personality.

13.Convert Your Followers into Customers

Once you gain more followers to your Instagram account, it is the best time to convert followers into customers. Are you wondering how to switch your audience into paying customers? You can use the following steps:

Use shoppable post :
Create a shoppable shop that allows you to sell your product through Instagram.
Post the same product:
When people see your post for the first time, they don’t have an interest in buying your product. If they see your products many times, they may have the chance to buy them.

Adding links to your profile, stories, and highlights will help you drive more traffic to your website and allow users to buy your brand.

14.Post Instagram Ads

Instagram advertising offers a great way for brands to promote their products and engage with their audience. Ads appear in the feeds like other Instagram posts that provide effective ways to encourage users to learn more about your product.

These are the advantages of using Instagram advertising:
Boost your brand awareness
Enhance your business
Build a connection to your audience
Your brand becomes memorable
Posting Instagram ads helps you to reach your business goals and to create an effective Instagram marketing strategy.

12.Track Instagram Analytics

When creating an Instagram business account, you will gain more access to track your analytics such as impression, followers growth, reach, and engagement. You can easily access it by clicking the “view insights option” under your uploaded posts.

You can get more in-depth metrics through various apps like Iconosquare, Sprout Social. These apps allow trach additional metrics. Understanding your metrics will help you to generate your future content.

More Resources: 5 Tips for Quickly Social Media Expert

Author Bio:

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.