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oNecklace is a jewelry brand best known for its personalized name necklaces and custom pieces. In June 2023, the company reached out to Flexforce PRO. While sales were steady, they struggled to stand out in the crowded online jewelry space and wanted stronger visibility in Google search results.
The SEO Challenges Faced by oNecklace
Their biggest hurdle was organic search. They had already worked with another SEO agency but felt let down by the experience, which left them cautious about trying again. When they approached Flexforce PRO, they made it clear this was their last attempt to bring back consistent traffic and sales through search.
Our Goals
Together, we agreed on two priorities: grow rankings for valuable terms like “name necklace” and “personalized jewelry” while also lifting overall organic traffic across the site, including product and category pages.
SEO Strategy for Jewelry eCommerce Websites
We worked hand-in-hand with the oNecklace team, refining technical SEO, strengthening content, and earning quality backlinks from lifestyle and fashion partners. This balanced effort boosted both site performance and brand reach.
How We Approached SEO
Success doesn’t happen by guesswork—it takes a clear plan. For oNecklace, we built a four-part framework that covered keyword targeting, page-level SEO, content planning, and international expansion.
Keyword Targeting
The previous SEO efforts had left gaps, with many valuable terms missing. We researched what customers were actually searching for and matched those phrases—such as “custom gold necklace” and “engraved jewelry”—to the right product and category pages.
Page-Level SEO
Each page received its own keyword theme. We fine-tuned titles, headers, product copy, and internal links so that every page could compete for the most relevant searches.
Content Development
Working with the brand’s writers, we built an editorial calendar that included topics like “Top Jewelry Trends of the Year”. Along with keyword guidance and structure suggestions, this ensured new content connected naturally to what customers were searching for.
Related read: Content Optimization in SEO: Key Strategies for Better Rankings
Expanding Internationally
Since oNecklace wanted to grow in markets like the UK, Australia, and Canada, we created country-specific subfolders (e.g., /uk/, /au/, /ca/) and added hreflang tags. This allowed visitors in each region to see the most relevant version of the site.
Results
By September 2025, SEMrush data showed UK organic traffic had grown from 14,190 visits in May to 15,220 visits—a 7.26% lift in just four months. This momentum not only strengthened international visibility but also drove higher engagement and sales across multiple regions.
Also read: E-Commerce SEO for Jewelry: Increased search traffic 93.8k Visitors [Case Study]
5 Comments
This article is a goldmine of practical advice for content creators and marketers alike. The way Onecklace approached content creation by focusing on user intent and providing value to their audience is truly commendable. The insights on creating diverse types of content, from informative blog posts to engaging videos, reflect a well-rounded content strategy.
As someone who’s relatively new to the world of digital marketing, this case study was a revelation. It’s fascinating to see how Onecklace’s strategic approach to SEO and content creation translated into such remarkable organic traffic growth. The emphasis on building a strong foundation with keyword research, optimizing on-page elements, and nurturing social media engagement is truly enlightening.
As an SEO enthusiast, I found this article to be a goldmine of practical insights. The step-by-step breakdown of Onecklace’s organic traffic growth strategy is truly valuable. From conducting thorough keyword research to optimizing on-page elements and building backlinks, it’s clear that a holistic approach was taken. This case study reinforces the importance of patience in the world of SEO
I’m always on the lookout for success stories that provide actionable takeaways, and this article absolutely delivered. Onecklace’s journey towards increasing organic traffic is a testament to the power of aligning content strategy with SEO goals. The emphasis on understanding the target audience, crafting engaging content, and nurturing social media engagement is a recipe for success.
Wow, this case study is truly inspiring! It’s incredible to see how Onecklace managed to boost their organic traffic by such a significant margin in just 4 months. The strategic approach they took, as outlined in the article, is a testament to the power of data-driven decision-making.