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How to increase the organic traffic by 180% in just 4 months of oNecklace?

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oNecklace is a jewelry company that focuses on name necklaces are customized jewelry. It was about 5 months ago when we received a phone call from the holders of oNecklace. We got to know that oNecklace was a successful company and they have a good amount of growing sales in an insanely combative world today especially for jewelry.

However, their main issue was with gaining organic visibility on Google. We further got to know that they worked with an SEO agency before but they had lost hope and trust in SEO. Hence, they turned to us, having their hopes dangling and putting in their last efforts to see if they could make their organic traffic and sales rise through Google’s organic search results.

The demanding obstacle

There were 2 main goals that were needed to be fulfilled when oNecklacase got in touch with us. The first and foremost goal was to rank for a specific set of relevant keywords which has high search volume. The second target was to increase the organic traffic overall including their entire site and also on different product pages.

Dare sanctioned!

There were some specific and technical improvements that were made to oNecklace’s website by working in coordination with their team. We created high-quality content and obtained numerous links which made them gain exposure from similar websites and partners.

It is crucial to understand that everything is possible only when you make a plan for it. Before starting anything, you should always categorize and create strategies for your work to become more effective. This is also one of the pieces of advice that we always give to any of our clients. Hence, this is how IMZuber created 4 different tactics for oNecklace’s campaign.

Detailed mapping and keyword research

You can say that going keyword is the main thing in SEO. If you get this element at your fingertips then there is nothing to worry about. However, there are numerous people who say that they do it but they cannot obtain their ideal results. That is most probably because they much not be doing it right.

oNecklace also had previously been optimized by another SEO agency but they were unable to get this task done. IMZuber found numerous important keywords missing from their site and all of the important ones were not optimized correctly. Therefore, we spend a ton of time gathering keywords and also mapping them to the pages that correlated better to the sense of the user to make them reach this site directly.

On-page optimization

This was also something that was done to oNecklace’s website before but it was not implemented authentically at all. Therefore, we also made a lot of effort in optimizing different pages so that they can have their own target keywords.

This was done by deciding which of the keyword combinations would match each page and their website as a whole so that the users click on their link when they appear on the search result page. This was done keeping in mind the click-through rate.

In-depth content planning

This campaign required our team to work with the clients in house writers. This was done to succeed and we provided in-depth content plans. This included major things like ideas for content topics, various links which related to sources for writers to read on, we also came up with keywords because we wanted to connect everything with the content and lastly, IMZuber also came up with ideas for sub-titles and much more.

Suggestions internationally

One of the main aims of oNecklace was to receive more traffic from other countries like the UK, Australia, and Canada. Hence, looking at their needs, we ended up going with a strategy of creating various international versions of their site on different subfolders. This was done accordingly to the countries where they wanted to gain more traffic from.

Therefore, after successfully figuring out the on-page content, search console, and HREF- lang, oNecklace saw immense success. They gained a lot of organic traffic and engagement from those target countries. It wasn’t just a simple increase but, their revenue grew 38.86%, transactions grew 36.11%, and lastly, their average order value escalated by 2.02%.

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Zuber Shaikh
Zuber Shaikh
Over $194 Million Revenue Achieved for Clients | 12+ Years of Making the Internet My Marketing Playground


  1. Allan A. Heffner says:

    This article is a goldmine of practical advice for content creators and marketers alike. The way Onecklace approached content creation by focusing on user intent and providing value to their audience is truly commendable. The insights on creating diverse types of content, from informative blog posts to engaging videos, reflect a well-rounded content strategy.

  2. Linda L. Jacobi says:

    As someone who’s relatively new to the world of digital marketing, this case study was a revelation. It’s fascinating to see how Onecklace’s strategic approach to SEO and content creation translated into such remarkable organic traffic growth. The emphasis on building a strong foundation with keyword research, optimizing on-page elements, and nurturing social media engagement is truly enlightening.

  3. Patricia S. Navas says:

    As an SEO enthusiast, I found this article to be a goldmine of practical insights. The step-by-step breakdown of Onecklace’s organic traffic growth strategy is truly valuable. From conducting thorough keyword research to optimizing on-page elements and building backlinks, it’s clear that a holistic approach was taken. This case study reinforces the importance of patience in the world of SEO

  4. Dani M. Anwar says:

    I’m always on the lookout for success stories that provide actionable takeaways, and this article absolutely delivered. Onecklace’s journey towards increasing organic traffic is a testament to the power of aligning content strategy with SEO goals. The emphasis on understanding the target audience, crafting engaging content, and nurturing social media engagement is a recipe for success.

  5. Keith P. Watkins says:

    Wow, this case study is truly inspiring! It’s incredible to see how Onecklace managed to boost their organic traffic by such a significant margin in just 4 months. The strategic approach they took, as outlined in the article, is a testament to the power of data-driven decision-making.

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