oNecklace is a jewelry company that focuses on name necklaces are customized jewelry. It was about 5 months ago when we received a phone call from the holders of oNecklace. We got to know that oNecklace was a successful company and they have a good amount of growing sales in an insanely combative world today especially for jewelry.
However, their main issue was with gaining organic visibility on Google. We further got to know that they worked with an SEO agency before but they had lost hope and trust in SEO. Hence, they turned to us, having their hopes dangling and putting in their last efforts to see if they could make their organic traffic and sales rise through Google’s organic search results.
There were 2 main goals that were needed to be fulfilled when oNecklacase got in touch with us. The first and foremost goal was to rank for a specific set of relevant keywords which has high search volume. The second target was to increase the organic traffic overall including their entire site and also on different product pages.
There were some specific and technical improvements that were made to oNecklace’s website by working in coordination with their team. We created high-quality content and obtained numerous links which made them gain exposure from similar websites and partners.
It is crucial to understand that everything is possible only when you make a plan for it. Before starting anything, you should always categorize and create strategies for your work to become more effective. This is also one of the pieces of advice that we always give to any of our clients. Hence, this is how IMZuber created 4 different tactics for oNecklace’s campaign.
You can say that going keyword is the main thing in SEO. If you get this element at your fingertips then there is nothing to worry about. However, there are numerous people who say that they do it but they cannot obtain their ideal results. That is most probably because they much not be doing it right.
oNecklace also had previously been optimized by another SEO agency but they were unable to get this task done. IMZuber found numerous important keywords missing from their site and all of the important ones were not optimized correctly. Therefore, we spend a ton of time gathering keywords and also mapping them to the pages that correlated better to the sense of the user to make them reach this site directly.
This was also something that was done to oNecklace’s website before but it was not implemented authentically at all. Therefore, we also made a lot of effort in optimizing different pages so that they can have their own target keywords.
This was done by deciding which of the keyword combinations would match each page and their website as a whole so that the users click on their link when they appear on the search result page. This was done keeping in mind the click-through rate.
This campaign required our team to work with the clients in house writers. This was done to succeed and we provided in-depth content plans. This included major things like ideas for content topics, various links which related to sources for writers to read on, we also came up with keywords because we wanted to connect everything with the content and lastly, IMZuber also came up with ideas for sub-titles and much more.
One of the main aims of oNecklace was to receive more traffic from other countries like the UK, Australia, and Canada. Hence, looking at their needs, we ended up going with a strategy of creating various international versions of their site on different subfolders. This was done accordingly to the countries where they wanted to gain more traffic from.
Therefore, after successfully figuring out the on-page content, search console, and HREF- lang, oNecklace saw immense success. They gained a lot of organic traffic and engagement from those target countries. It wasn’t just a simple increase but, their revenue grew 38.86%, transactions grew 36.11%, and lastly, their average order value escalated by 2.02%.