Pinterest Case Study: How Jewelry store 459% Increase Traffic

A Pinterest Case Study is a detailed examination of how visual discovery strategies impact measurable business outcomes. In the context of jewellery marketing, case studies serve as credible proof points that demonstrate how brands can increase visibility, engagement, and sales through data-driven digital campaigns. As marketers like to point out—HubSpot’s research shows case studies can lift conversions by 70%. We kept that in mind while shaping Gemone Diamond’s campaign.

In this study, Gemone Diamond, a Surat-based fine jewelry retailer known for its craftsmanship in diamond jewellery, partnered with Flexforce PRO, a digital marketing agency specializing in performance growth. The team wanted to open up Pinterest as a growth channel. For jewellery brands, it works well because people come to the platform looking for inspiration in images. Marketing expert Dr. Jonah Berger of the Wharton School reinforces this by noting that, “visual content drives higher engagement because humans process images 60,000 times faster than text.” Within months, Gemone Diamond saw web visits jump by 459%.

For the brand, it wasn’t just a number it became proof that Pinterest could bring new customers to their storefront.

📌 At a Glance

• 459% increase in website traffic in just 30 days

• 200,000+ impressions and 12,000+ engagements on Pinterest

• 1,700 new followers and tripled link clicks

• CTR steadily improved from 2.3% → 3.1% over 3 months

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The Challenge

Gemone Diamond, an online jewelry store with customers in the US, UK, Canada, and Australia, was looking for ways to reach more people online. They were already on Pinterest, but the results didn’t live up to expectations:

Few visitors were coming to the site from Pins

Hardly any of those clicks turned into sales

Most people left the site after just a glance

Google Ads and SEO brought in some business, but not enough. The brand needed another way to connect with style-conscious shoppers and show off the visual beauty of its jewelry.

The Solution:

Rather than seeing Pinterest as just another social app, we built a Pinterest first plan centered on being easy to find, telling better stories, and staying active with our audience.

1. Planning Content and Keywords

We dug into how people search for jewelry looking at seasonal phrases, trending styles, and even niche terms like “minimalist engagement rings.”

We mapped out who our shoppers really are by studying Pinterest’s audience data.

We rolled out 8 fresh blog posts and built more than 40 boards covering both men’s and women’s jewelry.

2. Showcasing Products with Pins

We made 360° product videos to show the fine details of each piece.

We added lifestyle photos so shoppers could picture the jewelry being worn in everyday life.

We designed Pins in the 2:3 format (1000×1500px) and gave them clear titles, detailed captions, and relevant hashtags.

3. Organizing Boards and Catalogs

We arranged boards around what shoppers actually look for—bridal pieces, gemstones, men’s fashion, and seasonal themes.

We connected our product catalog to Pinterest Shopping with Rich Pins and the Verified Merchant Badge, giving shoppers more confidence to buy.

4. Staying Consistent with Posting

We posted over 1,000 new Pins in only two months.

We used Tailwind to post Pins when people in different regions were most active.

We shared Pins to active public boards, which helped them get seen by more people.

Key Pinterest Marketing Tips:

• Verified Merchant Account for visibility.
• Rich Pins boost product engagement.
• Keyword Optimization throughout boards, pins, and descriptions.
• Consistent Pinning with 3000+ SEO-optimized pins.

The Results:

The changes showed up quickly and were easy to track:

In the first 30 days:

Website visits jumped 459%

Pins were seen 200,000 times and sparked more than 12,000 interactions

The audience grew to more than 6,000 people

Link clicks tripled, and the visitors coming in were more likely to stay and shop

1,700+ new followers joined the community

Sustained growth over 3 months:

CTR rose from 2.3% to 3.1% over time

Impressions climbed from 100K to 300K

Engagements went up from 8,500 to 18,400

Pinterest turned into one of Gemone Diamond’s biggest traffic drivers and also brought in more buyers who stuck around longer.

Pinterest SEO Tips for Jewelry Marketing:

• Use Eye-catching Media: Opt for images with a 2:3 ratio and 1000×1500 pixels.
• Post at Optimal Times: Midnight and early morning are best for global reach.
• Avoid Stock Photos: Canva Pro offers professional, customizable images and videos for jewelry.

Are You Ready to Drive Traffic from Pinterest?

We’ve successfully helped clients like Gemone Diamond achieve 459% traffic growth using our Pinterest Marketing Services. Inquire today to learn how we can help your jewelry business thrive on Pinterest!

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