101 Jewelry Blog Post Ideas and Topic

If you have a jewellery business, starting a blog is a great way to talk to your customers, share ideas, and make your business special. Whether your business is new or growing, you can share lots of good content to attract more customers.

This article gives you creative ideas for jewellery blog posts to inspire you.

Step-by-Step Tutorials and Guides

• Step-by-Step Guides: Share easy guides or short videos on making jewellery. This helps people get involved and stay interested.
• Responding to Customer Inquiries: Make easy guides based on common questions customers ask about your jewellery and how you make it. This can get more people to visit your blog or website.

Interview Content

• Content Created by Users:Post the interviews with other jewellers or any expert in the industry on your blog. This is a quality kind of traffic and it also leads to Advertising for the business. 
• Increasing Audience Reach: Through interviews, one can target the audience and lead them to your business, increasing traffic in your business.

Photography Tips and Hacks

• Displaying Photography Skills:Share your photography tips for taking beautiful pictures of jewellery. This gets readers interested and gives them a glimpse into your business.
• Tutorials on Photography: Provide tutorials and encourage your audience to share their outcomes. This creates traffic and mentions on social media..

Current Fashion Trends in Jewelry and Accessories

• Keeping Relevant: Post about the latest trends in jewellery and accessories each season. This keeps your blog up-to-date and brings in new readers.
• Regular Content: You can refresh and reuse seasonal content annually, saving time and effort.

Share Your Story

• History of the Company:Tell the story of your company and the people behind your favourite jewellery brands. This personal approach can bring in new customers and keep current ones interested.
• Compelling Stories: cover stories and anecdotes about the beginnings of your business to captivate your readers.

Content Showing Behind the Scenes

• Unveiling the Crafting Space: Share things about your workspace, tools, and materials. Explain how you make your lovely jewellery and manage the business aspects.
• Packaging and Shipping: Explain how you package and send your products to customers. This gives readers a glimpse into how you create and deliver your items.

Tips for Cleaning and Taking Care of Your Jewellery

• Learning Materials:  Teach your readers how to care for and clean jewellery properly. Offer tips on cleaning jewellery safely to avoid damage.
• Maintaining Value: Give tips on keeping your valuable jewellery pieces looking their best and maintaining their worth.

Analysing Fashion and Red Carpet Outfits

• Celebrity Fashion Analysis: Examine red carpet fashion and jewellery. This trendy content can appeal to readers who follow celebrity styles.
• Budget-Friendly Options: Provide affordable alternatives or combinations for popular celebrity jewellery and fashion styles.
• Collaborations: Partner with celebrities, stylists, and fashion influencers to increase your blog’s visibility.

Guides for Choosing Jewellery Gifts

• Ideas for Gifts: Make guides for jewellery gifts for different times. This can help you sell more and make your brand stronger.
• Content for Holidays: Add gift guides tailored for holidays to attract readers during festive seasons.

Offering gift guides for various occasions can help your customers select the perfect jewelry pieces and enhance your brand’s reputation. You can also create content tailored to holidays like Christmas or Valentine’s Day, driving seasonal traffic.

Want to see how Pinterest can boost your holiday marketing efforts? Check out our Pinterest case study to learn how we increased traffic by 459% for a jewelry store using Pinterest strategies.

Further Blog Post Topics

Here are 50 fresh and original ideas for blog posts that jewellery artists, jewellery businesses, and makers of handmade jewellery one can use:

1. The Evolution of Jewelry Design
2. Unconventional Jewellery Materials
3. DIY Jewelry Storage Solutions
4. Famous Historical Jewelry Pieces
5. Jewellery Inspired by Nature
6. The Art of Custom Jewellery
7. How to Choose the Perfect Engagement Ring
8. Jewellery Trends Through the Decades
9. Cultural Significance of Jewelry
10. Jewellery for Different Body Types
11. The Science Behind Gemstones
12. Ethical Jewellery Sourcing
13. Vintage Jewelry Styles
14. Jewellery as an Investment
15. The Role of Jewelry in Fashion
16. Jewellery for Special Occasions
17. The Psychology of Jewellery Choices
18. Jewellery for Men
19. The Future of Jewelry Technology
20. Jewellery and Zodiac Signs
21. Famous Jewelry Designers
22. Jewelry Repair Tips
23. The History of Wedding Bands
24. Jewellery for Children
25. The Symbolism of Different Gemstones
26. The Making of a Signature Piece
27. Jewellery in Pop Culture
28. Tips for Starting a Jewellery Collection
29. The Benefits of Wearing Jewellery
30. How to Style Statement Jewelry
31. Jewellery and Art
32. Jewellery Trends in 2024
33. How to Identify Authentic Jewellery
34. The Impact of Social Media on Jewellery Trends
35. How to Photograph Jewellery for Social Media
36. The Best Jewelry Apps and Tools
37. How to Market Your Jewelry Business Online
38. The Role of Jewellery in Different Religions
39. Jewellery and Feng Shui
40. Jewellery Trends for Men
41. The Best Jewelry Magazines and Books
42. How to Host a Jewelry Party
43. The Benefits of Handmade Jewelry
44. Jewellery for Different Skin Tones
45. Jewellery Trends in Bridal Fashion
46. How to Price Your Jewellery
47. The Most Expensive Jewellery Pieces Ever Sold
48. Jewellery Trends in High Fashion
49. Jewellery and Gender Identity
50. The Impact of Celebrities on Jewellery Trends

Top 10 Jewelry Blogs Worth Following

1. Gem Gossip: For those passionate about jewellery and collectors alike.
2. The Jewellery Editor: Features high jewellery, fine watches, and trends.
3. Jewellers of America: Latest Industry Updates and Trends
4. Jewellery Making Journal: Advice for jewellery makers.
5. Bead & Button: Specialises in beadwork and jewellery crafting..
6. Love My Dress: Inspiration for wedding jewellery.
7. Diamonds in the Library: Book and jewellery reviews.
8. The Carat Diet: Trends in luxury jewellery and watches.
9. Adorn London: Fashion and jewellery styling advice.
10. Jewelry Fashion Tips: Style tips and trends.

Discovering Ideas for Jewelry Blog Content

• Industry updates:Stay updated with the latest news in the jewellery industry.
• Customer opinions: Listen to what your customers are saying.
• Competitor research: Analyse what your competitors are discussing in their blogs.
• Social Trends:Monitor trending hashtags and topics related to jewellery.
• Google search trends: Use tools to find out what people are searching for on Google.
• Seasonal occasions: Plan content around holidays and special events.
• Collaborations: Collaborate with influencers for new ideas.
• Workshops: Attend workshops and events for inspiration.
• Surveys: Ask your audience what they want through surveys.

Content reuse: Refresh and reuse old content to keep it relevant.