Jewelry SEO Backlinks: Best Strategies for Websites

How to Earn Strong Backlinks for Your Jewellery Website

1. Guest Posts & Blogger Partnerships

Writing for well-known blogs such as The Jewellery Editor or teaming up with jewellery writers is still one of the best ways to gain quality backlinks. Instead of sending generic outreach emails, focus on offering fresh stories or insights that their readers will actually care about. When your work gets published, you earn a valuable mention that points directly to your site. For more opportunities, see our curated list of top fashion guest post sites here

2. Niche Edits & Broken Link Fixes

Not every backlink requires brand-new content. Sometimes you can be added into articles that are already live (known as niche edits). Another method is spotting broken links where an old article links to a page that no longer exists and suggesting your page as the replacement. Tools like Ahrefs make finding these opportunities much easier.

3. Influencer Shout-outs & Collaborations

Partnering with fashion voices on Instagram, TikTok, or YouTube can get your jewellery in front of massive audiences. These mentions might show up as links in a YouTube description, a tag in an Instagram story, or even a permanent bio link. Running giveaways or small collaborations with influencers often leads to both traffic and new backlinks.

4. Reviews & Roundups

Encouraging bloggers to review your pieces or getting included in roundups like “Top 10 Engagement Ring Designers” can work wonders. Reviews not only bring in referral traffic but also create strong mentions on blogs, forums, and even customer feedback sites such as Trustpilot or Yelp.

5. PR Mentions & Event Sponsorships

Digital PR is a powerful tool in the jewellery niche. Whether it’s securing a mention in Vogue or being featured in National Jeweler, these mentions carry a lot of weight with search engines. Responding to journalist requests on platforms like HARO can also land you in big publications. Sponsoring events such as jewellery exhibitions or trade shows like Baselworld is another way to earn mentions from respected sites. 

Want a head start? Explore our full list of PR Submission sites here.

6. Directories, Citations & Associations

Listings in respected places such as jewellery directories, local business chambers, and professional associations can reinforce both search visibility and buyer trust. Being a member of organizations like Jewellers of America or other trade groups not only connects you with peers but also earns you mentions from authoritative industry sites.

7. Resource Pages, .edu & .gov Mentions

Links from academic institutions and government-related sites carry weight because of their credibility. For instance, appearing on a resource list hosted by GIA.edu or being cited by an NGO builds long-lasting trust signals for your brand. While these opportunities aren’t easy to land, they’re among the most durable and respected types of backlinks you can earn.

8. Marketplaces & E-commerce Platforms

Selling on platforms like Etsy, eBay, or Shopify doesn’t just expand your reach it also creates backlinks. Product listings act as touchpoints that send shoppers (and search engines) back to your store. Submitting items to curated catalogues or industry marketplaces is another way to combine direct sales with SEO benefits.

9. Internal Links & Layered Linking

Strengthening your own site shouldn’t be overlooked. By linking your product pages, blog posts, and category pages together, you create a structure that search engines can easily follow. Some brands also experiment with layered linking (adding backlinks that point to other backlinks), though this should be done carefully to keep the profile looking natural.

10. Social & Community Mentions

Communities can be powerful traffic drivers. Active participation in jewellery forums such as PriceScope, sharing posts in niche Facebook groups, or pinning product photos on Pinterest can all result in backlinks. Collaborating on Pinterest boards or joining roundup discussions within online communities also helps keep your brand visible where enthusiasts gather.

11. Content Marketing That Attracts Links

Visual storytelling works well in the jewellery niche. Infographics, style charts, and visual buyer guides get shared across blogs and social media, often bringing links back to your site. Detailed resources like case studies or in-depth buying guides are also link magnets because bloggers and fashion editors can reference them in their own work. Some brands even use advanced methods like creating content that’s more useful and engaging than what currently ranks, ensuring it becomes the go-to resource in searches.

Also read: How to Your existing content optimization best that boost your backlinks read here..

12. Alternative Sources of Backlinks

There are plenty of creative ways to gain mentions beyond the usual guest posts or reviews:

• Publishing on platforms like Medium or WordPress.
• Offering useful tools, such as online jewellery sizing calculators.
• Building jewellery-focused wiki entries or contributing to Wikipedia with factual citations.
• Getting featured in online showcases or digital magazines that spotlight new collections.
• Securing mentions through product launches, sponsorships, or even supply chain connections.
• Listing on manufacturer or wholesale directories for B2B visibility.
• Writing testimonials for your suppliers and asking for a site link in return.
• Appearing on fashion podcasts or in local media, where links in show notes can bring referral traffic.

13. Syndication & Social Signals

Repurposing content can extend its reach. Republishing blog posts on platforms like LinkedIn or Medium gets your work in front of new audiences and sometimes results in backlinks. Encouraging mentions on Twitter, Instagram, or even Pinterest not only spreads your brand but also creates more link opportunities. And while link exchanges should be used carefully, partnering with relevant jewellery brands or bloggers can add variety to your link profile.

Also read: Best SEO Practices for Jewelry Websites: Boost Your Online Presence

What Our SEO Services Deliver

In the span of just eight months, we helped one jewellery client double their website traffic heading into 2025. The campaign blended competitor research, HARO placements, luxury blog mentions, and contextual links to build lasting trust with both Google and buyers.

Here’s what the results looked like:

• 🚀 Traffic climbed by 93,800 visitors in under a year
• 📉 Bounce rate dropped from 42% down to 5%
• 📈 Click-through rate rose from 8% to 34%
• 💎 Sales targets weren’t just met—they were exceeded

What our client said:
“Flexforce PRO helped us break through in jewellery SEO. Their link-building—from guest contributions to directory mentions gave us the visibility we needed to scale our business.”

Your Next Step

Success in SEO doesn’t come from chasing thousands of links. It comes from earning the right ones links from trusted sources, fashion magazines, blogs, and industry sites that people actually read.

If you want your jewellery store to compete in 2025, now is the time to start. Our team can craft a backlink plan that not only grows your traffic but also keeps your rankings steady for the long haul.

📩 Get in touch today, and let’s start building your growth story in jewellery SEO.